The unorthodox streetwear brand that represents being creative in every way possible. Prime Eleven itself means "one faith". Prime means "one or divisible by one" and Eleven in numerology means "strength or faith". We stand for standing up for something.. Whatever it is you have faith in: religion, sports, work, even yourself. Against all odds and whatever other people say, you are 1/1 (prime, indivisible) and you ultimately decide how to function. Personally we stand for creativity and not being simple and this is shown through the pieces we produce. We aim for creating products that other brands wouldnt think of or are scared to make because of what others would think about them.